Before you think about starting an online activity or marketing campaign, before you try to put together a marketing plan and before you ever consider calling a company or online marketing professional to help you, you must know the answers to a few questions : What is Your Brand’s Story? What is your digital purpose? Who are your audience? Where does your audience spend time online? What online marketing KPIs (key performance indicators) are most impotent to your business? What is Your Content Strategy? Why and how would someone share your content or talk about your business?
From our experience, very few businesses actually have an online marketing strategy in place and building online strategy is what we do best.