Almost every business needs to promote itself in some way, reaching out to customers and potential customers. For businesses with large numbers of target clients in well-defined market segments, advertising can be a cost-effective way of communicating with them. In today’s lightning-quick, “don’t-waste-my-time” world, it’s not enough to have great advertising—you have to be able to…
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Before you think about starting an online activity or marketing campaign, before you try to put together a marketing plan and before you ever consider calling a company or online marketing professional to help you, you must know the answers to a few questions : What is Your Brand’s Story? What is your digital purpose? Who are your…
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Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realize the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in…
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Zotaro established as web & mobile app development & consulting company delivering full-cycle web/mobile development services of any complexity to clients worldwide. With more than a decade of web developing expertise, Zotaro has a strong team of skilled and experienced. We work with various open source platforms (DRUPAL , JOOMLA , WORDPRESS, MAGENTO). Zotaro’s customer list includes companies of all sizes,…
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Digital ad spending is at $10.7 billion with 15% year-over-year growth. Over 6 billion hours are watched a month on YouTube and it’s the second largest search engine. Mobile’s share of digital ad spending is predicted to be 50% by 2018. One thing’s for sure, we know that digital advertising isn’t going anywhere. Our digital…
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Social Media Marketing (SMM) and Social Media Optimization (SMO) are driven by strategy and objectives. Setting clear objectives with measurable results is the first step towards a viable social media program. We will work with you to identify what strategic options which should be considered after the “listening” analysis is in progress. We may manage…
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Digital is the first touch point for the consumer and a channel where the consumer has greater control over what they see and when they see it. In a world where the intended target has limitless choices, it’s up to Digital Marketers to understand the customer journey, customer expectations and desired outcomes from a myriad…
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Online design is crucial to your website as it is the most public part of your company. A professional identity and an attractive look and feel, engaging your visitors with an accessible, easy to use style, delivering information quickly and clearly. We have a wealth of proven experience designing websites that combine form and function…
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Internet Marketing or Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. Your customers, prospects, and partners are the lifeblood of your business. You need to build your marketing strategy around them. Step 1 of marketing…
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Content is anything that adds value to the reader’s life and online content (text, image, video and any other content ) is the most important engine for online marketing. As content marketing interest continues to grow, it’s becoming increasingly important not only to just produce content, but to be the best out there. Competing for…
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Brand is defined as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of seller or group of sellers and to differentiate them from those of other sellers. Therefore – branding is not about getting your target market to choose you over the competition, but…
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To increase your site’s traffic and visibility it’s vital to improve search rankings and the best method to do so is search engine optimization (SEO). SEO is the process of improving a site’s rank in the search engine results page so that it gets more visibility and traffic. Keywords, Title, META tags, Hyperlinks, Text and…
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